120 years old. From its beginnings to the present day, the tradition of Advent calendars has crossed borders, overcome language barriers and opened people’s minds despite the history and events it has lived through.
Today, the Advent calendar is still free of rules: from chocolate to beauty, from children to adults, from the youngest to the oldest, it’s now free to offer itself to whoever wants it, whatever their tastes, sex or age.
By offering you unique visibility on all our Advent calendars, we want to believe in the power of pleasure, for ourselves and for others. And by highlighting their diversity and creativity, we’re convinced that everyone can find an Advent calendar that suits them.
Our ambition is to continue to breathe new life into this custom, this ancient tradition that has carried the same message and the same intention for 120 years: kindness and intention.
‘This is the story of a young man with a passion for marketing and advertising who one day in 2017 stumbles across a beauty advent calendar…’
It could be the flip side of a love or adventure story, but it’s even more exciting than that, because that’s how it all began.
When I was young, my parents got into the habit of giving me THE famous chocolate Advent calendar, a little treat to share together, a family tradition that I carried on once I left home.
Often at the last minute, I admit, but always in time to open my first box on 1 December.
And then one day, I discovered that there are other Advent calendars besides the chocolate ones. Beauty! But not only beauty! Toys! Candles! Tea! This discovery fascinated me and I surprised everyone around me with these revelations. It was something new for everyone, which no-one had really heard of, but where everyone found themselves in a calendar more suited to their tastes, and better still, made them want to treat themselves to one.
Then came the turning point in the story: ‘And if I shared the Advent calendars I discovered’ – www.adventcalendar.co.uk was born.
100..150.. 200.. 250… year after year I marvel at the new Advent calendars and the new brands that appear. Now, more than a project, it’s a passion that drives me.
A vocation whose soul hasn’t changed, on the contrary, it’s part of a wider desire; an ambition driven by feeling and experience: JOY. SHARING. DISCOVERY
My motto? That Advent should be a unique time when everyone has the chance to discover a surprise in their Advent calendar that suits them and gives them a unique pleasure.
Like a gift you give yourself or someone else, let the Advent calendar become a symbol of emotion.
Mickael BOULLEY – CEO
Since its creation, calendrierdelavent.com has always considered the calendar as more than just a product.
It represents the entire visual identity of a brand, and what’s more, it has a unique ambition and purpose. In the space of a few days, it must offer an unforgettable experience, an exceptional discovery, an incredible flavour; a memorable souvenir… a moment filled with emotion where the brand, as the bearer of a message, must be at the heart of the initiative.
And it’s precisely because we’re aware that the Advent calendar embodies the brand that we highlight it in each of our texts.
To be as close as possible to you. In order to adapt to everyone’s browsing style, and so that everyone can have an Advent that’s just like them, calendrierdelavent.com is available on all media, mobile, tablet and computer.
Because it’s not always easy to keep up with the news, we share all our Advent calendar news with all our subscribers on : Instagram; Facebook; Newsletter…
And because I believe that people should always be at the heart of our exchanges, you can also contact us directly by message using the contact form.
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