W7

W7: Bold, Joyful Beauty Moments Await in Every Magical Calendar Box

Experience the playful spirit of W7, London’s trailblazing makeup brand dedicated to affordable luxury and cruelty-free creativity. Since its launch in 2002, W7 has inspired self-expression through inclusive beauty, celebrating individuality with every vibrant shade and daring formula. Their passionate commitment to sustainability and fearless use of colour empower everyone to create, play and shine.

This festive season, discover the ultimate treat for makeup lovers with the W7 Advent Calendar. Overflowing with best-selling favourites and delightful surprises, each day offers a new, exclusive treasure;perfect for anyone who loves experimenting with bold looks. Explore carefully curated hero ingredients for superior performance and indulgently smooth textures that make every touch special.

Spark excitement daily by unveiling limited-edition products in playful packaging. Whether gifting or pampering yourself, the W7 Advent Calendar is your ticket to a season of glamour and discovery. Unlock your creative side and make every December morning unforgettable!

FILTRER

The unexpected London secret behind W7: more than just a postcode

Even beauty insiders are often amazed: W7 takes its name from a lively West London postcode where its founders once strolled vibrant streets, soaking up the city’s infectious energy. When the brand launched in 2002, their vision was to bring that urban edge and effortless glamour straight into your daily beauty rituals. Each Advent calendar is more than a countdown; every surprise mirrors the city’s creative heartbeat, echoing its buzz through shades, textures and delightful finds. Open each window and you’re invited on an imaginative journey through London’s most colourful corners;one joyful surprise at a time.

Rooted in the vibrant spirit of London, W7 dazzles with affordable quality, playful colours, and a genuine commitment to cruelty-free beauty. Embracing everyone’s creativity, W7 transforms each holiday moment into self-expression, making beauty accessible for all with brilliant value and flair.
Discover a trove of W7’s best-sellers, from must-have makeup to skincare gems in both handy and full sizes. Thoughtfully designed to flatter all skin tones, this calendar invites girls, teens and women to explore, experiment and shine with every daily treat.
Choosing W7 gives more than just beauty gifts;it’s a journey of fun, discovery, and self-confidence. With every surprise, you offer vibrant moments and true festive magic, ensuring memories and smiles last long beyond December.

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