e.l.f. Cosmetics invites you to celebrate a season of joy with its renowned commitment to vegan and cruelty-free beauty. Since 2004, this innovative Californian brand has made premium makeup and skincare accessible for all, blending high-performance formulas with a playful spirit. Embrace inclusivity and empowerment with carefully crafted products loved by every skin tone and type.
Each treat in the Advent Calendar is a delight;think bestselling lipsticks, the iconic Putty Primer and skincare heroes enriched with hyaluronic acid and squalane. The thoughtfully curated selection offers affordable luxury, transforming your December mornings into moments of discovery.
Gift it to a beauty lover or indulge yourself, and unwrap a daily surprise that radiates kindness and joy. This is the spirit of e.l.f. Cosmetics: a celebration of beauty, diversity and magic, just in time for the festive season.
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Did you know the founders of e.l.f. Cosmetics landed on their playful three-letter name during a cheerful, pizza-fuelled brainstorm? Inspired by honest feedback from their very first testers, Eyes, Lips, Face became more than just a name;it’s a promise: premium makeup essentials made for everyone. Since 2004, e.l.f. has reshaped beauty routines with inclusive and cruelty-free must-haves that let individuality shine. This holiday, lean into their world of surprises;each secret behind an advent calendar or gift set brings back that original excitement, spreading the brand’s signature sparkle with every joyful discovery.
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