The Sparkling Shift: How Claire’s Journeyed from Wigs to Wow
Many are surprised to learn that Claire’s first found its roots as a Chicago boutique in the vibrant 1970s, championed by hairpiece visionary Rowland Schaefer. Drawn in by the store’s infectious spirit, Schaefer let go of wigs and instead saw potential for colourful, bold accessories under the Claire’s identity. Today, that same playful energy bursts from every Claire’s Advent calendar;each little box or drawer a celebration packed with charm, perfect for those who love daily surprises. From unexpected beginnings to beloved global favourite, Claire’s remains all about joyful reinvention and fresh traditions.
