Since 1909 Selfridges Delights With British Luxury And Festive Surprises

Name: Selfridges
Brand: Selfridges
Rating: 4.8 (1600 reviews)

The Day Selfridges Transformed London: When Shopping Became Pure Theatre

Beneath the iconic yellow bags, Selfridges hides a revolutionary chapter in London’s history. When Harry Gordon Selfridge threw open his doors in 1909, he didn’t just launch a store;he invited women to shop freely, surrounded by opulent lounges and mesmerising window displays that stopped passersby in their tracks. For Selfridge, his emporium was a stage and every guest, part of the spectacle. Fast-forward to today: each Selfridges Advent calendar is a carefully curated box of surprise;a festive echo of the vision that made shopping an art form and sparked a retail revolution.

Why does discovering Selfridges feel different from any other brand?

Selfridges is a world-renowned destination for those who value creative innovation, British elegance and truly original shopping experiences. From iconic beauty to gourmet and exclusive collaborations, every product at Selfridges is handpicked for its exceptional quality and ability to inspire wonder. A place where tradition and imagination meet.

What can you expect from the Selfridges Advent Calendars, and who are they designed for?

Each Selfridges Advent Calendar includes a luxurious selection: beauty must-haves, indulgent treats, or creative stationery. These calendars are designed for curious souls, beauty lovers, foodies and anyone craving inspiration or a daily moment of joy. There’s a Selfridges surprise for all.

How does gifting Selfridges set you apart from ordinary gift-giving?

Choosing a Selfridges gift means sharing a sense of luxury, surprise and distinguished British charm. With exclusive products, unforgettable experiences and impeccable presentation, every Selfridges calendar or treat tells your recipient they are truly cherished. It’s a gift that transforms the everyday into something spectacular.