How a Vogue Editor’s Vision Opened the Doors of Luxury Fashion to All
Did you know that Net-a-Porter began as more than just a digital boutique;it started life as a glossy online magazine, offering the thrill of fashion’s front row from your own home? Back in 2000, Natalie Massenet sparked a quiet revolution, coaxing luxury designers to embrace e-commerce at a time when exclusivity ruled. Her belief in blending editorial storytelling with curated shopping gave rise to the entire universe of luxury ecommerce. Each year, their coveted Advent Calendar brings this spirit to life: a treasure chest of daily delights and beauty surprises, echoing the brand’s trailblazing heritage and sense of wonder.
