The untold story of The Body Shop’s bold beginnings in Brighton
Before “eco-conscious beauty” became a mantra, The Body Shop opened its colourful doors in Brighton in 1976;sparked by Anita Roddick’s trailblazing belief: beauty should be ethical, authentic, and kind-hearted. Step inside her first little shop, and you’d spot refillable bottles and hand-blended creams on the shelves, surprising the curious and building a loyal community. Quietly championing cruelty-free choices and fair trade partnerships before they were in vogue, Roddick shaped a movement with every product. Even now, each Advent Calendar is more than a box;it’s a daily celebration of mindful surprises, echoing Brighton’s original spirit and purpose.
