The Meaningful Story Behind Astrid & Miyu: A Name Forged in Diversity
Many are surprised to learn that Astrid & Miyu was born from a heartfelt search for two names rich in strength and connection. Founder Connie Nam, inspired by her multicultural roots, combined the Scandinavian “Astrid” and the Japanese “Miyu” to reflect the brand’s ethos of embracing differences. This fusion shapes each unique jewellery piece, inviting everyone to find their own sparkle amid London’s vibrant scene. The Astrid & Miyu Advent Calendar channels this celebratory spirit, turning each December day into a delightful encounter with meaningful keepsakes, softly woven into stories you’ll treasure all season.
