Why Neal’s Yard Remedies Grew from London’s Most Enchanting Hidden Courtyard
Just steps from the lively avenues of Covent Garden, Neal’s Yard Remedies sprang to life in a colourful, secret courtyard where creativity thrived. In 1981, Romy Fraser opened her first blue-fronted store here, choosing this captivating spot for its sense of magic and togetherness. Her wish was to blend herbal wisdom and modern wellbeing, offering an inviting alternative to anonymous pharmacies. With vibrant bottles and botanical aromas, the shop enchanted curious Londoners, inspiring a movement that spilled beyond its walls. That sense of wonder, like pulling a surprise from a festive calendar, still pulses at the heart of the brand today.
