ELLE Beauty Advent Calendar 2026 : 27 treats, 20 full-size, worth over £1,132
The ELLE Beauty Advent Calendar 2026 is back, and the numbers have moved considerably since last year. 27 beauty treats across 25 days, with 20 full-size products and 7 deluxe formats, curated by ELLE’s beauty editors and presented in a box designed again by London duo Chopova Lowena. The signature lipstick-red motif returns, and the box is built to be reused as a storage piece or a decoration after Christmas.
Skincare dominates the line-up at 16 of the 27 products, with four haircare additions, four make-up pieces, two body and hand products and a single fragrance. Women who spend seriously on their skincare routine, and want a credible shortcut to trying several premium ranges at once, will find this the most logical luxury advent calendar of the season.
Content value of this Advent Calendar
ELLE puts the value at over £1,132, and the names in the box make that figure plausible without stretching it. The full-size Almora Restorative Night Face Oil (£125), Zelens Melatonin B12 Serum (£120) and Murad Retinal ReSculpt (£105) each cost more on their own than most beauty calendars, and recognisable names like Charlotte Tilbury’s Magic Cream and Tatcha’s Dewy Skin Cream sit alongside them in deluxe sizes. This is a value figure built on real products, not on tiny deluxe minis.
At £197 on general sale (or £187 on the waitlist), spread across the 27 products, that works out to roughly £7.30 per treatment. Against last year’s edition at £130, ELLE has clearly moved this box into the premium beauty tier.
=> The complete list of all 27 products, case by case, is in the SPOILER tab.
✳️ This 2026 edition compared to 2025
The 2025 ELLE calendar was already a Chopova Lowena collaboration, the same lipstick-red design, also 27 products, with a value of £705 at £130. This year the value climbs to £1,132 at £197: a 61% rise in content against a 52% rise in price. The ratio improves, yet the higher entry point will still put off buyers who were comfortable at £130.
Several names come back in new forms, Murad, Zelens, Champo, Votary and Rodial among them. What changes is the weight at the top: Charlotte Tilbury’s Magic Cream and Tatcha’s Dewy Skin Cream, two of the most-discussed luxury moisturisers in the UK, join for the first time, alongside Beauty Pie, Shiseido, Sunday Riley, MAC, Gisou, Rituals, Ultra Violette and Beauty of Joseon.
Fans of the 2025 cast will spot two absences: Rare Beauty and OPI are gone, and the make-up share is smaller this year while skincare consolidates its hold at 16 of the 27 slots.
✳️ My verdict on the ELLE 2026 advent calendar
What convinces first is the honest full-size count. Twenty full-size products in a £197 calendar is not a given here; many boxes at this price still lean on minis to reach their value figure. The Almora Night Face Oil (£125), the Zelens Melatonin B12 Serum (£120) and the Murad Retinal ReSculpt (£105) are all full-size, and each is worth more than half the price of the whole box on its own.
The real pause point is the price. Going from £130 to £197 in a single year is a significant jump, only justified if you already spend on these brands; for a casual discovery buyer, the extra £67 needs conviction, and the £187 waitlist price only softens it a little. The haircare gains genuine weight this year with four dedicated products, while the lone fragrance, Granado’s Madreperola, is a niche pick rather than a department-store staple.
‘The full-size ratio and the names at the top of the list make this one of the more honest beauty calendars on the market at this price point.’ The value holds; the price rise is the real decision.
- Who this suits: women who already buy Charlotte Tilbury, Tatcha or Zelens and want to sample serious skincare in one box.
- Who should look elsewhere: anyone after a make-up-led or fragrance-heavy calendar, or for whom last year’s £130 was already the ceiling.
Versions of this calendar:
Discount code and delivery:
- Discount code: no code available at this time; join the waitlist to secure the early-bird price
- Delivery: FREE UK tracked delivery
Find all current advent calendar deals and discounts here
When and where to buy the ELLE Beauty Advent Calendar 2026
The ELLE Beauty Advent Calendar 2026 is on sale now. Waitlist members and ELLE Collective subscribers lock in the lower price of £187 instead of £197. Sign up on the ELLE UK website. This calendar has sold out in previous years; the waitlist is worth joining if you have already decided.
