Mimi & Lula Advent Calendar

Mimi & Lula Advent Calendar 2026: 24 hair accessories, no chocolate

The Mimi & Lula Advent Calendar 2026 trades the usual chocolate countdown for 24 hair accessories, one behind each door. Expect a run of clips, hair ties and headbands in the brand’s signature nostalgic print, presented in an illustrated fold-out box tied with a large fabric bow. On 25 December she’s left with a drawer of accessories to wear right through the new year.

This is a countdown for little girls aged 3 and up who like doing their own hair: the small clips and ties make it suitable from that age, and keep it out of reach of under-3s. At £35 for 24 days, it sits in the mid-range for a children’s accessory calendar.

What’s inside the Mimi & Lula calendar

Behind the 24 doors sits a mix of barrettes, elastics and headbands, the three accessory types Mimi & Lula confirms for this edition. The box is a fold-out illustrated design with a large bow and a retro-leaning print, measuring 27.5 x 21.5 x 6.5 cm. Materials are listed by Selfridges as 50% polyester, 20% polyurethane, 15% iron and 15% elastane, and care is a simple wipe with a clean, dry cloth. The brand’s pitch this year is plain: give a gift that lasts, worn through December and after.

Mimi & Lula doesn’t reveal the 24 items door by door, and it puts no value on the box, so there’s no maker’s figure to hold the £35 up against. What you can weigh is the per-door maths: £35 across 24 days works out at roughly £1.46 a door. For hair accessories a child will reuse, that reads as fair, and it’s a cleaner yardstick than a ‘worth over’ claim the brand hasn’t made.

The full list of accessory types, with everything Mimi & Lula has and hasn’t revealed for 2026, is in the SPOILER tab.

The brand behind it: Mimi & Lula

Mimi & Lula is a British childrenswear-accessories label built around hair clips, bands and dressing-up pieces, sold through retailers like Selfridges. Its look leans on a nostalgic, playful print instead of licensed characters, which is why the calendar reads as a keepsake box and not a throwaway novelty. That identity is the whole point of this countdown: the surprises are things a child keeps and wears long after the chocolate calendars are empty.

How the 2026 edition compares

Mimi & Lula keeps this calendar close to its own template year on year: a 24-door box of clips, ties and bands in the house print, not a redesign. The brand communicates little about the specific day-by-day contents, so the honest comparison lands on the two things that actually move, the £35 price and the range’s running theme of wearable, keepable surprises. The value picture hasn’t shifted either, because there’s nothing to shift: no figure is published, this year or last.

My verdict on the 2026 edition

What wins me over is the premise. A child opens a door and gets a clip or a band she’ll wear to school in January, not a square of chocolate gone by breakfast. The fold-out box and the oversized bow make it feel like a proper gift, and the nostalgic print dates far better than a licensed character will.

Where it gives me pause is the silence. Mimi & Lula tells you the accessory types and almost nothing else: no day-by-day list, and no value on the box. At £35 you’re buying on the brand’s track record and on a bit of trust, which is fine if your daughter already loves this sort of thing, less so if you want to know exactly what’s behind each door before you pay.

• Not for you if you want the contents itemised in advance, or you’re shopping for a child under 3.
• Worth it if you’ve a hair-accessory-mad little girl and you’d rather she unwrapped something that outlasts the chocolate calendars.

Where to buy the Mimi & Lula Advent Calendar

This calendar is sold through Selfridges at £35. No discount code is live at the time of writing. Compare the current offers at the top of this page.

Find all the advent calendars on offer right now.