Villeroy & Boch Advent Calendar

Villeroy & Boch Christmas Toys Memory Advent Calendar 2026: 24 premium porcelain surprises, 16 of them exclusive

The Villeroy & Boch Christmas Toys Memory Advent Calendar 2026 puts a piece of 100% premium porcelain behind each of its 24 doors, one a day through December. This is not a box of chocolate or trial-size samples: it is tableware and decoration you keep, set out, and bring back next Christmas. The retro festive theme runs through the lot, golden teddies, little trains, Christmas trees, stars and a nutcracker, in the house’s red and gold.

What sets it apart from a standard beauty or chocolate countdown is that 16 of the 24 pieces are exclusive to this calendar, made for the box and not sold separately. The red gift box itself measures 48.5 x 40 x 15 cm, big enough to sit out as a decoration in its own right. At £395, it is squarely a premium buy aimed at adults.

What is inside the Villeroy & Boch porcelain advent calendar?

Twenty-four porcelain pieces, one per door, and nothing filler. Villeroy & Boch hasn’t revealed the 2026 line-up at the time of writing, so the exact breakdown below is drawn from the previous edition and I’ve lowered my level of certainty accordingly. What the brand does confirm for 2026 is the count: 24 pieces, 16 of them exclusive to the box.

On the previous edition the mix ran to mugs, plates, bowls, small dishes, tealight holders and a run of hanging ornaments, every one in classic full size. No miniatures, no trial portions. The teddy-bear motif sits in gold on a white ground, and the ornaments are the pieces most people hang on the tree year after year.

Villeroy & Boch puts no content value on the box, and the exclusive pieces don’t resell on their own, so any total would be invented. The one honest marker: divide the £395 launch price by the 24 doors and each piece works out at about £16.46 of signed porcelain. Read that as a per-piece reference, not a resale figure.

=> The day-by-day breakdown sits in the SPOILER tab.

How the 2026 edition compares to the previous one

Because Villeroy & Boch hasn’t published the 2026 contents, the honest comparison is a narrow one: the headline count is unchanged from the previous edition at 24 porcelain pieces, 16 of them exclusive, on the same Christmas Toys Memory theme in red and gold.

What I’d watch for is the mix behind the doors. The previous box leaned on 12 ornaments against 12 pieces of tableware, so roughly half the calendar is decoration and half is tableware you actually eat and drink from. If that split shifts, it changes who the box suits; until the list is out, assume the same balance and judge it on that.

Since 1748: why porcelain is the whole point here

Villeroy & Boch has been making ceramics and fine porcelain since 1748, and that is the reason this calendar costs what it does. Nearly three centuries of dinner services is what the brand trades on, and the Christmas Toys Memory range is its festive expression of exactly that: a service you add to across several winters, one calendar at a time.

That lineage is what makes the box what it is. Christmas Toys Memory is a collection, and this calendar is a way of growing one 24 pieces at a time. You can see the full range on the Villeroy & Boch range at Selfridges and Amazon

Our verdict on the 2026 edition

What convinces first is the material. This is proper porcelain you’ll wash up and put back in the cupboard, not a trinket that goes in a drawer by January. The 48.5 x 40 x 15 cm box earns its place as a decoration before you’ve opened a single door, and if you already own Christmas Toys Memory pieces, the 16 exclusives are the draw: you can’t buy them any other way.

Where it falls down is the price. At £395 this only makes sense if you genuinely want the house’s porcelain and the idea of a collection that lasts. As I’d put it, ‘you’re paying for the porcelain and the years of use, not for the countdown’. For a simple daily surprise there are calendars at a tenth of the cost.

One thing to know before you wrap it: the pieces are hand-wash only to protect the gold motifs, so this is a gift for someone who won’t mind the care. Collectors of the range and people who love good tableware will get the most out of it; anyone after convenience or value-per-door should look elsewhere.

Where to buy the Villeroy & Boch Christmas Toys Memory calendar

This calendar is sold at Selfridges and Amazon. There is no discount code on it at the moment. Compare the best offers at the top of the page.

• Material: 100% premium porcelain, hand-wash recommended
• Dimensions: 48.5 x 40 x 15 cm, around 1,690 g
• Care: hand wash only, to protect the gold motifs
• Discount code: none at the moment
• Where to buy: Selfridges